Color is
language.
Learn to speak it with intention.
The Color Guide is a comprehensive workshop for photographers who want to move beyond "I liked how it looked" β and start making deliberate, story-driven color decisions from the first frame to the final export.
$299 $199 β limited time
"Color isn't an accent, it's architecture.
It builds the mood frame by frame."
How Color Changes Everything
Meg Loeks
Meg is a portrait photographer based in Michigan's Upper Peninsula, where she lives on a hobby farm with her husband and five children. Her work is rooted in cinematic Americana and real home life β leaning into the mess, the humor, and the contradictions of domesticity.
Her love for photography began in childhood, hand-developing film in a darkroom. Today her images are known for their deeply intentional use of color: warm, layered, and unmistakably hers. She teaches what she practices, and it shows.
Five chapters.
One complete visual education.
From the color wheel to color management, from golden-hour light to off-camera gels β The Color Guide walks you through every layer of intentional color work, in the order that actually makes sense.
Foundations of Color
The groundwork for understanding how color works β and why it matters in storytelling.
- Primary, secondary & tertiary colors
- Color schemes: complementary, analogous, triadic, monochromatic
- Color psychology β warm vs. cool, cultural & personal associations
- How to use the color wheel as a practical tool, not just theory
Light's Impact on Color
Light is the brush that paints every color we see. This chapter explores how to work with it instead of against it.
- Natural light: golden hour, midday, blue hour, overcast & fog
- How atmosphere (fog, rain, humidity, air quality) shifts your palette
- Artificial light: color temperature, warm vs. cool for mood
- White balance as a creative decision, not just a technical one
- Gels with off-camera flash β CTO, creative colors, building atmosphere in-camera
Technical Aspects of Color
Your vision can only hold if your workflow does. This is where art and science meet.
- Color spaces: sRGB, Adobe RGB, ProPhoto β when & why each matters
- Monitor calibration for accurate, consistent results
- Out-of-gamut colors & soft proofing before you send to print
- Banding & posterization β causes and fixes
- Editing tools: selective color, gradients, curves
Building Strong Color Palettes
How to build palettes with direction and intention β and how to apply them across a real shoot.
- Relative color: how hues shift depending on their neighbors
- Building cohesion across a series, not just a single frame
- Digital tools: Coolors, Adobe Capture, Pantone Connect
- How to translate palette into wardrobe, props & environment
- Case study: palette-first creative process in Meg's own work
Styling & Composition with Color
Where color theory meets storytelling. This is how you speak the language in the frame.
- The 60-30-10 rule for balance and visual weight
- Using wardrobe and props as color storytellers
- Color placement as composition: guiding the eye without symmetry
- Rhythm and repetition β the quiet architecture of a cohesive image
- Building your own visual vocabulary across your body of work
"Color isn't decoration. It's language. And every photograph you create is another sentence in your story."β Meg Loeks, The Color Guide
For photographers who want more than a pretty image.
The Color Guide was built for working photographers who are ready to stop making color decisions by accident β and start making them with purpose.
- You shoot portraits, families, or documentary-style work and want your color to feel like yours β not a preset.
- You've nailed your technical skills but your edits still don't feel cohesive across a gallery or series.
- You want to understand why certain palettes create emotion, not just which ones look good on Pinterest.
- You're ready to style, light, and edit with the same intention β from shoot day to final export.
- You want to build a visual language that viewers recognize before they even read your name.
Everything you need to make color work for you.
100+ Page Written Workshop
A beautifully designed, image-rich PDF you can read, reference, and return to β formatted as a true guide, not just a slide deck.
Five Complete Chapters
Theory, light, technique, palette building, and composition β organized as a true learning arc, each chapter building on the last.
Hands-On Exercises
Every chapter includes "Try This" prompts β practical exercises designed to move the concepts from page to actual image-making.
Real-Work Case Studies
Meg walks through her own images and personal projects β including her deeply personal Leo series β to show color decisions in context.
Technical References
A Kelvin temperature chart, color space export guide, gamut warning walkthrough, and tool-by-tool editing breakdowns you'll actually use.
Lifetime Access
Download and keep. This is a resource meant to grow with you β the kind you'll return to at different points in your practice.
"Meg doesn't just teach color β she teaches you how to see. My work feels completely different now, and I can actually articulate why."β Workshop Participant
"I've taken a lot of education. This is the first time color theory felt immediately applicable to real shoots β not just abstract concepts."
β Portrait Photographer"The chapter on light and color alone changed how I plan sessions. I finally understand why my images look so different in different light."
β Family Photographer"I came in knowing how to edit. I left knowing how to think. The section on building palettes across a series was worth the entire price."
β Documentary PhotographerUse color like you
mean it.
Join photographers who are done making color decisions by accident β and ready to build a visual language that's unmistakably theirs.
